Guides
Practical, answer-first guides on choosing, setting up, and running an AI chat assistant for a small business. Honest about limits. No vendor fluff. Each guide is short enough to finish in one sitting.
The five questions that cut through any vendor demo and reveal what each system actually does. Grounded answers, lead capture, billing, policy logic, reporting.
Read the guide →How a well-built chat assistant should handle uncertainty — and hand off cleanly when a visitor wants a real person.
Read the guide →Why the strongest setup is not one or the other. It's both, with a smooth handoff between them.
Read the guide →Content to gather, settings to decide, and what to test before going live. Most setups take under an hour.
Read the guide →Three methods, ranked. The no-plugin script-tag route is usually the cleanest for a small business site.
Read the guide →Exact click paths for both platforms, plus the plan-tier requirements that often trip people up.
Read the guide →What a chatbot does on a Squarespace site, plan compatibility, and the five-minute install path. Starts at $29/month.
Read the guide →What a chatbot does on a Wix site, plan and domain requirements, and the five-minute install. Starts at $29/month.
Read the guide →A chatbot that pulls live product data from the Shopify Admin API. Real-time stock answers, product cards in chat, and a five-minute theme install. Starts at $29/month.
Read the guide →The sources a chat assistant pulls from, what grounding means, and how to keep its knowledge current.
Read the guide →Transparent pricing by tier, comparison to Tidio and Intercom, and the hidden costs to watch for.
Read the guide →What you get at each price band — and why $79 with live-chat handoff is usually the sweet spot.
Read the guide →Bring-your-own-key plugins look cheap on the sticker. The real cost is the API bill, the setup time, and the hours debugging behavior changes after a model update.
Read the guide →What after-hours lead capture actually looks like, and when to take over live from your phone.
Read the guide →How live-chat handoff from a phone actually works, iOS vs Android setup, and the iOS PWA gotcha.
Read the guide →Qualify website leads before they book a free audit, consultation, quote, or site visit. Capture every lead either way, share the calendar only with the right ones.
Read the guide →The live demo on our homepage answers real questions, captures leads, and hands off to a real person. Same setup you'd run on your site.
Go to the demo