Simple Business Bots plans
| Tier | Monthly price | What it includes |
|---|---|---|
| Basic | $29/mo | AI chatbot grounded in your website + FAQ, lead capture, email notifications, basic analytics. |
| Growth | $49/mo | Everything in Basic, plus smarter AI for complex questions, CRM integrations (HubSpot, Follow Up Boss, Pipedrive), calendar booking, mailing list sync. |
| Premium | $79/mo | Everything in Growth, plus live-chat takeover from your phone with its push notifications and Fit Check qualification. |
These are Simple Business Bots prices. For context, the chat-assistant market splits into three pricing models rather than one price band, and SBB sits in the flat-rate one.
Note: SBB is currently in launch-pricing mode. These prices may rise once the launch phase ends. Existing subscribers stay at the rate they signed up at, as long as the subscription stays active.
The three pricing models in this market
For budgeting, it's more useful to understand how each vendor charges than to line up advertised monthly numbers. Vendors generally fall into one of three models:
- Flat-rate SMB tools (Simple Business Bots, Tidio's base plans). One monthly number covers the chatbot, lead capture, and typical integrations. Predictable budgeting. SBB's $29 / $49 / $79 tiers are an example.
- Seat-plus-usage tools (Intercom, HubSpot's Breeze Customer Agent). You pay per teammate and/or per AI resolution on top of a base subscription. Totals rise with team size and conversation volume, and are hard to predict until you've run a few months.
- Quote-based enterprise tools (Drift historically; Salesloft is sunsetting Drift in 2026, with 1mind as successor; similar quote-based vendors still operate). Contact-sales pricing, well above SMB self-serve tiers. Not really a sub-$100-budget option.
If you're shopping specific vendors, our sibling guide on the cheapest AI chatbot under $100 runs the side-by-side comparison. For budgeting, the flat-rate model is the one that fits a fixed monthly line item.
Where the money actually goes
For a budgeting exercise, it helps to understand what you're actually paying for as you move up a tier. The gap between $29 and $79 breaks into three practical levers:
- Integration count and depth. Basic plans usually include email and maybe one CRM. Growth tiers add three to five integrations. Enterprise tiers add everything.
- Live-chat handoff quality. Can you take over a conversation from your phone in one tap, or do you need a separate dashboard? The difference matters more than the feature list suggests.
- AI model quality and tone. Entry tiers often run a cheaper base model; the next tier up typically moves to a stronger one. That translates into better tone customization, more natural answers, and fewer rough edges. Not a dramatic difference on simple questions, but noticeable on nuanced ones.
Choose a higher tier only when you will use its added features. Check whether the time saved or additional profit justifies the price difference.
Year-one budget, by tier
For planning purposes, here's what each tier looks like across a full year, including typical one-time and recurring costs:
- Basic plan: $29 × 12 = $348/year. No setup fee. No per-conversation overage if you're a small business. A small amount of owner time for initial FAQ tuning.
- Growth plan: $49 × 12 = $588/year. Covers most small businesses that want CRM integration. Typically no add-ons required.
- Premium plan: $79 × 12 = $948/year. Covers the full setup with live-chat handoff. No per-seat charge if additional staff join later.
Those are subscription costs, not a return-on-investment forecast. Include your setup and follow-up time, and compare the total with profit from additional customers. A captured inquiry is not the same as a sale.
Budget watch-outs that turn a $49 plan into a $100 plan
Budgets blow up when the advertised monthly price isn't the real monthly price. The common ways that happens:
- Per-seat and per-resolution billing. Intercom charges per teammate (around $29-39/seat) plus a usage fee for every Fin AI resolution. HubSpot's Breeze Customer Agent sits on top of a Pro or Enterprise subscription and bills outcome-based on top of that. Add one more person or more traffic, the bill rises. Flat-rate plans avoid both.
- Conversation caps with overage fees. Entry tiers often cap monthly conversations at 100-500. Exceed the cap and you pay per-conversation overage, which adds up fast if traffic picks up.
- Onboarding and setup fees. Some enterprise-leaning vendors charge one-time setup fees of $500-2000. Budget for it up front, or steer toward small-business-focused vendors that don't charge it.
- Per-integration charges. Zapier add-ons and per-integration fees can turn a $49 plan into a $100 plan once you've wired up a CRM and an email tool.
When the tier that fits changes
Budgeting isn't a one-time exercise. The tier that fits often shifts after the first year:
- You start getting meaningful after-hours traffic. That's usually the point where live-chat handoff moves from nice-to-have to budget line.
- You add a CRM or email platform you want synced. That usually pushes you from Basic to Growth.
- Your team grows beyond just the owner. Anything per-seat turns into real money here. Flat-rate plans absorb this without a bump.
If you expect your needs to change, ask how upgrades work and whether your configuration carries over. You may be able to start with a lower tier and upgrade when the need arises.
How Simple Business Bots prices it
Flat monthly pricing, no per-seat charges, no conversation caps, no setup fees. Basic $29, Growth $49, Premium $79. Lead alerts by email and push come with every plan; live-chat takeover and its push notifications are Premium; calendar booking starts on Growth. Budget as a flat line item, no variable overage to plan around. All plans start with a 1-month free trial on card, cancel anytime.